Mark Eguillor

Marcos has worked in the digital environment since 1999, on the Internet, telecommunications, mobile devices, applications, software, Internet of things, media and broadcast, video games, esports, social networks and content, gamification, elearning, crisis communication, education, events and consulting, among others. He has held executive functions in the international arena in innovation, digital transformation, design, development and standardization of products / services. He has also held corporate and business development and project management responsibilities. He is a serial entrepreneur, investor, mentor, advisor, and advisor in multiple organizations. He is co-founder and head of profitability of vidiv, a platform for hosting massive online events, and MAD Lions, an esports club acquired by the Canadian group OverActive Media. In addition, he is the co-founder and president of Barbara IoT, a deep tech company focused on IoT and cybersecurity. He is also the founder of the BinaryKnowledge_ firm of innovation as a service result, and co-founder of IdeaFoster, an innovation agency acquired by the Peruvian organization Canvia. Marcos is a member of the Institute of Directors-Administrators (IC-A). He has worked in international sector organizations, being a member of the board of the Open Mobile Alliance (OMA), representing the Telefónica Group, a member of the Spanish Association and Official College of Telecommunications Engineers (COIT-AEIT) and a representative member of the Institute of Engineering of Spain (IIE). In addition, he has been a member of the committee and vice president of the Spanish Red Cross in Madrid, a member of the advisory council of the IMAN Foundation or a member of the Internet of Things Council. He is an independent consultant and evaluator of the FP7 and Horizon2020 calls of the European Commission. As a professor and speaker, he is an associate professor at IE Business School, Headspring (a joint-venture with the Financial Times that develops tailor-made training programs for organizations) and other institutions. In addition, he has collaborated extensively in hackathons and incubation and acceleration programs of different entities. He is a Telecommunications Engineer and Executive MBA. He is a certified Doctor and Project Management Professional candidate. Marcos received a Torres Quevedo research grant from the Ministry of Innovation and Science between 2010 and 2012. He was awarded the Innovation Award at Telefónica I + D in 1999 and has been recognized on several occasions for his academic excellence and as a mentor by IE Business School and University.


Envisioning and formulating a business case for esports

October 21, 2021