Lorin Hamlin joined Under Armor in 2011 to manage the grand opening of the state of the art Innovation Lab. While acting as legal liaison for the Innovation team, Lorin's role quickly grew to include business development and strategic alliances. As part of the Innovation Partnerships team, Lorin now oversees Idea House, a platform which embraces the entrepreneurial spirit on which UA was founded; and Future Show, historically a showcase of the best ideas and concepts submitted through Idea House featuring an in-house trade show exhibition, in which Under Armor employees voted on their favorite products and innovations and the winner pitched to a team of top UA executives for a chance to develop their concept or product to commercialization through UA. Taking into account the stellar growth of UA, the platform is currently being reimagined and streamlined to ensure UA is the first to see the very latest concepts and products, directly aligning with the specific needs of all athletes. Lorin also has a special interest in start-up accelerators, particularly those related to sports technology.
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