Arturo Castello

Arturo Castelló is an entrepreneur with more than 15 years of experience in digital video game marketing. Currently CEO at Jugo, a startup that develops business gamification solutions for businesses and individual consumers. Before Jugo, he co-founded Canales, a full-service digital agency, and Encom Games, an esports startup that has partnered with DreamHack - the world's largest digital event - to serve Spanish-speaking esports communities. He is also the co-founder and co-organizer of the World Gamification Congress, Europe's leading event for gamification professionals around the world.
sports marketing

Interventions

Improving the gaming experience with VR and AR

01:15
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conference-stage
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October 21, 2021
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